Aissam Boudrouz
Data Science & Marketing Analytics Specialist
Aissam Boudrouz specializes in data science, marketing analytics, market research and business strategy. He holds a Master’s degree in Data Science from Hassan II University in Morocco and an MBA in Project Management from the Université du Québec en Outaouais.
He also completed training in Digital Marketing through the University of Barcelona, strengthening his expertise in digital strategy, online customer acquisition, social media marketing, e-commerce and marketing performance analysis.
Within the agency, Aissam leads the data science, marketing analytics, market research and strategic analysis side. His work focuses on customer behavior analysis, sales forecasting, dashboards, campaign performance, strategic recommendations and data-driven business decisions.